Despite the growing popularity of online shopping, 77% of customers still prefer to shop offline. This statistic highlights a huge opportunity for businesses: offline customers represent a largely untapped pool for Referral Programmes. If you’re already leveraging referral marketing with Soreto to grow your customer base, the key question becomes: How can you bring your in-store customers into the fold?
The answer lies in an innovative solution: digital receipts. We have partnered with refive to answer this challenge so businesses can seamlessly connect their offline shoppers to their Referral Programme. Here’s how it works and why it’s a game-changer.
1. The Challenge: Bridging the Offline-Online Gap
Traditionally, Soreto Referral Schemes have leveraged onsite customers to share your brand. However, partnering with refive allows brands to engage with in-store customers to reach a wider audience of potential customers.
In-store shoppers often leave with a physical receipt and no direct link to your Referral Programme, making it harder to nurture them after their purchase. This is where digital receipts come in.
2. The Solution: Digital Receipts from refive
Digital receipts offer a modern twist on an old-fashioned process. Instead of handing customers a paper receipt, businesses can send an electronic version directly to their inbox or smartphone. refive simplifies this process, allowing you to collect customer contact details during checkout.
This creates a crucial touchpoint for engaging offline customers and introducing them to your Referral Programme. It’s more than just a receipt—it’s an opportunity to extend the customer journey beyond the store.
3. How Digital Receipts Drive Referrals
Here’s how digital receipts can unlock the potential of your offline customers:
a. Instant Engagement
With refive, you can embed a call-to-action (CTA) in your digital receipts. This might include a personalised message like:
“Get 20% off for you & your Friends, share BRAND with your friends and you both save on your next purchase.”
b. Ease of Participation
Instead of relying on memory or physical materials, digital receipts make it easy for customers to participate in Referral Programmes. With a single click, they can share their unique referral links via social media or messaging apps.
c. Data Collection
Digital receipts combine online and offline purchase data, allowing brands to create personalised campaigns to drive referrals.
4. Benefits of Combining Digital Receipts and Referral Programs
– Seamless Integration: refive’s platform integrates easily with your Referral Programme, creating a unified experience for your customers.
– Eco-Friendly Approach: Digital receipts eliminate the need for paper, appealing to environmentally conscious consumers.
– Enhanced Customer Experience: Move checkout lines faster by capturing customer details via the receipt than during the checkout process.
– Increased Reach: You can now engage customers who would otherwise remain disconnected from your digital channels.
5. Getting Started With refive and Soreto
To bring your in-store customers into your referral program:
Measure and Optimize: Track how many offline customers join your Referral Programme and fine-tune your approach for maximum results.
Set up digital receipts: Partner with refive to start offering digital receipts at your point of sale.
Integrate with Soreto: If you don’t already have a Referral Programme sign up now here.
Promote the Programme: Use in-store signage, staff training, and receipt messaging to inform customers about your Referral Programme.
6. Final Thoughts
The shopping experience doesn’t have to end at the register. By using digital receipts to connect with your in-store customers, you can turn them into powerful advocates for your brand. 77% of your customers shop offline—don’t let them slip through the cracks.
With tools like refive and Soreto’s Referral Technology, you can unlock the full potential of your offline customer base, driving both engagement and growth. The result? More referrals, more loyalty, and more success for your business.
Are you ready to bridge the gap between your offline and online worlds? Start leveraging digital receipts today and watch your referral programme thrive. Get in touch with us to find out more.
