At Soreto, we prioritise ensuring that our clients feel confident and comfortable with how we manage their referral programmes. While the vast majority of participants engage with these programmes ethically, we occasionally encounter attempts to game the system. That’s why we’ve developed a comprehensive suite of tools and measures to detect and prevent misuse efficiently and effectively.
By combining advanced technology with smart processes, we ensure your referral programme stays secure, fair, and rewarding for genuine advocates. Here’s how we do it:
1. Proactive Fraud Detection at Source
Our proprietary validation algorithm flags suspicious behaviour before it becomes an issue. Here’s how it works:
- Automatic User Blocking: If we detect unusual activity, such as multiple suspicious attempts, we can block users at the source. This block can be applied using the participant’s email address or IP address.
- Manual Customer Blocking: If you identify customers exhibiting suspicious behaviour through other online channels, we can manually block them from accessing rewards through the referral programme.
This proactive approach helps ensure that only legitimate participants can engage with your programme and benefit from rewards.
2. URL Blocking to Protect Programme Integrity
Sometimes, users share their referral codes on public deal websites, which can reduce the programme’s value and fairness. To address this, we can:
- Block Specific Websites: If a referral code appears on a site like ‘www.hotukdeals.com’, we can block any visitors coming from that site from accessing the reward landing pages.
This ensures that codes remain exclusive to your genuine advocates and their friends, preserving the integrity of the programme.
3. Preventing Sharers From Exploiting Referral Codes
To stop sharers from taking advantage of their own referral codes, we have several safeguards in place:
- Blocking Self-Access: If a sharer clicks on their own referral link, the system blocks access to the code that is intended for their friends.
- Page Refresh Prevention: If a user refreshes the landing page in an attempt to generate multiple codes, we prevent new codes from being displayed.
These measures ensure fairness and prevent participants from overusing or misusing referral rewards.
4. Advanced Security Settings: Dynamic Anti-Fraud Module
For clients facing persistent fraud issues, we activate our Dynamic Anti-Fraud Module to provide an additional layer of protection:
- The module monitors all requests on our platform and flags suspicious activity. If a user tries to bypass cookies, reload pages to generate new codes, or access blocked content, their IP and browser key will be flagged.
- IP+Browser Key Blocking: By combining the IP address and browser details, we can stop repeated suspicious access attempts. For example, if two people on the same Wi-Fi network try to access multiple codes (e.g., using the same version of an iPhone), the second attempt will be blocked.
This advanced tool is ideal for tackling high-risk situations, ensuring fraud is quickly identified and resolved.
5. Responsive and Flexible Client Support
At Soreto, we believe in partnering closely with our clients to ensure their programmes run seamlessly. If you ever suspect misuse or need additional fraud-prevention measures, our team is here to help. We can quickly adjust settings, block fraudulent users, and address any challenges that arise.
At Soreto, security and trust are at the core of everything we do. By leveraging advanced technology, dynamic tools, and tailored solutions, we ensure that your referral programme remains secure, fair, and globally accessible. Our proactive fraud prevention measures give you peace of mind so you can focus on delivering a rewarding and positive experience for your most loyal customers.
With Soreto as your partner, you can confidently grow your business through referral marketing, knowing that we’ve got you covered every step of the way.
Take the first step toward a smarter, safer referral marketing experience with Soreto. Book a personalised demo here with one of our specialists today and discover how our industry-leading fraud prevention tools and strategies can ensure your referral programme runs smoothly, securely, and successfully.
